Overview

Perpetua’s Amazon DSP Optimization is a self-serve SaaS ad engine that simplifies building orders and line items, automates bidding and optimization, and scales programmatic display and video ads both on and off Amazon. It integrates Amazon Marketing Cloud data to enable market-aware ad decisions and aims to deliver better ROAS and efficiency compared with the native Amazon console.

Features and Capabilities

• Campaign & Order Management: Quickly build orders and generate line items; streamline campaign setup and scaling across programmatic placements.
• Optimization Engine: Line-item level optimization with options to “maximize efficiency” or “balance efficiency and pacing” to meet spend and performance goals.
• Performance Efficiency: Achieves up to ~20% greater efficiency versus Amazon’s native console through automated optimization and workflow improvements.
• Data Integration: Powered by Amazon Marketing Cloud; leverages shopper and inventory data for informed bidding and audience targeting.
• Creative & Inventory Support: Supports display and video creative across on-Amazon and off-Amazon inventory, enabling full-funnel programmatic reach.
• Reporting & Analytics: Centralized metrics and insights for ROAS, spend pacing, and line-item performance to inform decisions and scale budgets.
• User Experience: Self-serve console designed for advertisers and agencies to reduce manual steps compared to native DSP tooling.
• Use Cases: Enables brand awareness, retargeting, prospecting, and full-funnel programmatic campaigns tied to Amazon shopper signals.