Overview

Perpetua’s Amazon DSP Managed Service enables brands to leverage the Amazon Demand-Side Platform (DSP) with expert full-service support. It helps plan, develop, and implement DSP campaigns to attract new-to-brand customers, increase engagement, and optimize ad performance across Amazon and off-Amazon inventory. The solution emphasizes always-on optimization, ASIN-level reporting, access to exclusive inventory (including OTT), and deep transparency via Amazon Marketing Cloud.

Features and Capabilities

• Full-service campaign management: Expert team handles strategy, audience building, media planning, and execution.
• Always-on optimization engine: Budgets are dynamically shifted between line items, with performance often exceeding Amazon’s native console by around 20%.
• ASIN-level reporting across DSP and Sponsored Ads: Unified dashboard showing performance at the individual product (ASIN) level.
• Access to premium/off-Amazon inventory: Includes OTT placements, Amazon-owned properties, and partner networks.
• Custom creative & brand storytelling: Enables brands to craft tailored ad creative and develop full-funnel media plans.
• New-to-brand acquisition focus: Designed to identify, attract, and convert customers who have not purchased the brand before.
• Market intelligence & transparency: Integrates data from Amazon Marketing Cloud and other sources to provide deeper insights.
• Self-serve capabilities (for select clients): Supports self-service workflows including audience creation, order setup, and optimization.