Overview

Perpetua is an e-commerce advertising platform designed to help brands and sellers optimize their advertising efforts across marketplaces like Amazon and beyond. The software leverages automation, AI and intelligence tools to enable users to create, launch, manage and scale campaigns across Sponsored Products, Sponsored Brands, Sponsored Display and DSP. It offers campaign creation, automated bidding, keyword discovery and hour-by-hour performance insights so that advertisers can focus on strategy rather than manual ad management.

Features and Capabilities

• Campaign automation & bidding: Set target ACoS and daily budget; the engine automatically adjusts bids to meet goals.
• Hourly performance & day-parting controls: Get metrics by hour and control when ads run; enable higher control of spend timing.
• Keyword harvesting & ASIN targeting: Automate keyword discovery, migrate high-performing terms, and target competitor ASINs or category keywords.
• Full-funnel ad formats support: Manage Sponsored Products, Brands, Display and DSP in one platform enabling cross-format strategy.
• Market intelligence & benchmark tools: Track share-of-voice, competitive performance, and category trends to inform strategy.
• Multi-marketplace & retail media support: Beyond Amazon, support for other retail media channels such as Walmart and Instacart, enabling cross-channel advertising.
• Managed service option + self-service platform: Users can choose self-service or work with a managed services team depending on their needs.