Overview

Amagi Thunderstorm is a dynamic ad insertion (DAI) platform designed to help over-the-top (OTT) content publishers and Free Ad-supported Streaming TV (FAST) platforms effectively monetize live, linear, and Video on Demand (VOD) content. By delivering personalized and contextually relevant ads across various devices without requiring modifications to user applications, Thunderstorm enhances viewer engagement and maximizes ad revenue.

Features and Capabilities

• Automated Ad Detection: Utilizes machine learning to identify and replace ads, even in the absence of standard ad markers, ensuring seamless ad insertion.
• Scalable Architecture: Capable of serving millions of users simultaneously by manipulating manifest files, supporting high concurrency and large-scale deployments.
• Network Ad Sourcing: Compatible with any network that supports VAST 2.0 and later specifications, providing flexibility in ad sourcing.
• Robust Analytics: Integrates with Amagi Analytics to offer comprehensive insights into content viewership and ad performance metrics, facilitating data-driven decision-making.
• Real-Time Statistics: Provides up-to-date data on ad detections, impressions, user sessions, geographic distribution, and ad network performance, enabling timely optimizations.
• Data Protection and Privacy: Ensures compliance with data protection regulations, safeguarding user information during ad transactions.
• Non-Linear Ad Formats: Supports innovative ad formats such as graphic overlays, L-bands, and interactive ads, offering new revenue streams without disrupting the viewing experience.
• Dynamic Brand Insertion (DBI): Allows replacement of in-video images with branded content, tailoring ads to regional preferences and enhancing viewer relevance.
• Ad Interactivity: Incorporates interactive elements like QR codes and product variations within ads, encouraging viewer engagement and actionable responses.
• Enhanced Render Rates: Implements features like ad pod splitting and mid-break joining to improve ad render rates, thereby increasing monetization opportunities.