Overview

Amagi Analytics is a comprehensive streaming analytics platform designed to provide actionable insights into audience reach, content engagement, and advertising monetization across both Linear and Video on Demand (VOD) channels. In the rapidly evolving streaming landscape, traditional analytics solutions often struggle to deliver cohesive data across diverse platforms. Amagi Analytics addresses this challenge by offering a responsive user interface and a flexible reporting engine, enabling content owners and broadcasters to make data-driven decisions without the need for additional investments.

Features and Capabilities

• Unified Dashboard: Centralized, real-time access to key performance metrics across platforms for quick insights.
• Comprehensive Viewership Metrics: Detailed insights on sessions, unique users, engagement rates, and viewing patterns across Linear TV and VOD.
• Ad Analytics: Tracks ad opportunities, impressions, completion rates, and conversion, optimizing ad campaigns and revenue generation.
• Real-Time Analytics: Monitor live data on viewer activity, content popularity, and ad performance to react and optimize in real time.
• Customizable Reporting: Flexible reporting engine with automated schedules, customizable filters, and actionable insights.
• EPG Integration: Analyzes content performance over time, peak viewing times, and audience preferences via seamless EPG integration.
• Data Segmentation & Filtering: Segment data by device, region, and content type for granular viewer behavior analysis.
• Content Performance Tracking: Tracks program and ad slot performance across linear and VOD platforms for deeper audience understanding.
• Monetization Insights: Provides detailed analysis on ad slot fill rates and content revenue for optimized monetization strategies.
• Viewer Engagement Analysis: Measures viewer interactions, retention, skip rates, and re-engagement for content optimization.
• Predictive Analytics: Uses algorithms to forecast future viewership trends, audience growth, and ad performance.
• Multi-Platform Support: Tracks content and ad performance across TV, OTT, mobile, and streaming services for a holistic view.
• Scalability: Scales with growing platforms, handling large data volumes and expanding user bases without performance loss.
• Actionable Insights for Content Strategy: Strategic insights for content scheduling, curation, and marketing to boost engagement.
• Audience Targeting Optimization: Refines targeting strategies based on real-time data for personalized content and advertising.