Overview

Amagi ADS PLUS is a real-time, premium advertising marketplace designed for Connected TV (CTV) environments. It facilitates seamless connections between content owners and leading advertisers, aiming to enhance ad fill rates and increase the value of ad inventories. By leveraging Amagi's extensive integrations and partnerships, ADS PLUS provides advertisers with access to premium inventory from Free Ad-Supported Streaming TV (FAST) partners, enabling them to reach targeted audiences effectively. The platform emphasizes revenue transparency, offering detailed reporting and flexible deal structures to optimize monetization strategies for both content owners and advertisers.

Features and Capabilities

• **Real-Time Ad Marketplace: **A dynamic, real-time platform for content owners and advertisers to connect, optimizing CTV ad inventory with minimal latency.
• **Integrated FAST Inventory: **Access to exclusive, high-quality CTV ad inventory across streaming services, maximizing revenue potential.
• **Targeted Advertising: **Leverages data-driven insights to help advertisers precisely target their audience and deliver relevant, engaging ads.
• **Programmatic & Direct Deal Flexibility: **Supports both automated bidding for scale and customized direct deals for premium placements.
• **Comprehensive Analytics: **Provides detailed performance reports to optimize ad strategies based on fill rates, engagement, and effectiveness.
• **Revenue Transparency & Optimization: **Clear visibility into ad performance, allowing for real-time campaign adjustments to maximize revenue.
• **High-Quality Ad Inventory: **Ensures brand safety and content relevance, maintaining premium ad placements for a seamless experience.
• **Cross-Platform Integration: **Delivers consistent ad experiences across CTV, OTT, and connected devices, enhancing campaign reach.
• **FAST Channel Monetization: **Helps content owners maximize fill rates and monetize their FAST channel inventory effectively.
• **Customizable Deal Structures: **Offers flexible agreements, including long-term contracts and one-off campaigns, to suit business needs.
• **Enhanced Advertiser Access: **Facilitates engagement with top-tier advertisers, boosting ad revenue potential for content owners.
• **Scalable Solution: **Adapts to growing businesses, supporting complex advertising operations as companies expand.
• **Global Campaign Support: **Enables geo-targeting, allowing advertisers to reach global audiences and maximize ad spend across regions.