Amadeus' Guest Management System (GMS) is an advanced software solution designed for the hospitality industry. It goes beyond traditional CRM functionality by offering a suite of marketing automation tools that enable hotels to personalize communications, build guest loyalty, and increase revenue. The system allows hotels to target guests with tailored messages throughout their journey, from pre-stay to post-stay, maximizing the value of guest data and driving engagement.

Key Features

GuestView360® BI reporting Comprehensive business intelligence dashboards

• Helps understand hotel guests through the Hotelligence360® platform
• Provides in-depth insights into guest behavior and preferences

Email marketing and automation End-to-end email marketing platform with automation capabilities

• Customizable email templates for various communication needs
• Workflow engine to reduce manual work and increase efficiency

Guest profiles and data management Centralized guest data warehouse with advanced management tools

• Rich guest profiles for personalized service
• Data cleansing and merging to eliminate duplicates and maintain data quality

Benefits

Increased revenue and engagement Drives incremental revenue through targeted communications

• Converts OTA guests to direct bookers
• 21% of travelers upgrade after seeing a GMS offer

Enhanced guest experience Personalizes interactions throughout the guest journey

• Communicates with guests through their preferred channels
• Recognizes returning guests through loyalty program integration

Operational efficiency Streamlines marketing efforts and guest management processes

• Automates workflows to reduce manual tasks
• Provides comprehensive reporting for data-driven decision making