Experience Analytics

Increase engagement and conversion

Compare how different users engage with your site or app. Then make improvements to increase engagement.

Journeys

Make data-driven decisions by understanding how users progress through your site, page by page, from entry to exit.

Heatmaps

See where users click, hover, and scroll, so you can understand where users get distracted—and what grabs their attention.

Session Replay

Replay any individual journey to see exactly what the user saw and did—including mouse movements, clicks, taps, and swipes.

Product Analytics

Improve conversion by understanding end-to-end journeys

Understand end-to-end journeys and prioritize improvements that make your customers come back again (and again).

Web Analytics

Maximize your revenue per customer by monitoring key web metrics like page views, total sessions, bounce rates, and more. 

Funnel Analysis

Understand how customers progress through your conversion funnel and at which points they drop off.

User Segmentation

Create meaningful customer segments to get fast, relevant insights about your most important users.

Experience Monitoring

Maximize retention with frictionless experiences

Understand frictions impacting user journeys, then make changes which maximize business impact—fast.

Error Analysis

Surface technical issues, dig deeper to understand the context, and solve them—fast.

Speed Analysis

Monitor Core Web Vitals to improve your site’s performance for conversion and SEO.

Frustration Scoring

Surface the biggest areas of struggle that make users turn their back on your site or app.

Voice of Customer

Make better decisions with fast user feedback

Connect customer feedback with insights on user behavior to enrich your understanding of digital experience.

Surveys

Create surveys in seconds with 40+ templates and our AI survey generator.

Interviews

Collect in-person feedback to uncover emotions, hesitations, and facial expressions.

Tests

Launch tests to see how users interact with your website or product in their own time.