Overview

Akeneo Activation is a robust syndication solution built natively into the Akeneo Product Cloud PIM. It enables brands and manufacturers to seamlessly activate enriched product data across a network of 500+ retailers and marketplaces. With powerful mapping, transformation, and reporting tools, it ensures compliant and optimized product experiences—driving higher conversion, faster time‑to‑market, and data consistency at scale.

Features and Capabilities

• **Native PIM Integration: **Built directly on Akeneo PIM—no external tool required, ensuring seamless data governance.
• **Channel Mapping & Configuration: **Define product assortments per retailer/marketplace, map PIM attributes to required channel fields, and configure family types easily.
• **Data Transformations: **Apply channel-specific transformations (e.g., prepending brand to titles for Amazon SEO) without creating new attributes.
• **Automated Syndication: **Regular export of products, variants, assets, pricing, inventory and orders to channels via API or flat files. Supports delta exports and daily syncs.
• **Error Feedback & Reporting: **Real‑time dashboards show export status, flagged errors with prescriptive explanations, direct “take action” links to fix mapping issues.
• **Channel Readiness Workspace: **New product grid allows reviewing transformed data pre- and post-export for accuracy, compliance and readiness.
• **Enhanced Content Handling: **Supports advanced features like Amazon A+ content integration and bringing ASIN details back into PIM.
• **Broad Channel Coverage: **Integration with 400+ channels including Amazon, eBay, Zalando, Wayfair, Macy’s, Nordstrom, NuOrder, bol.com, Cdiscount, Grainger.
• **Accelerated Market Expansion: **Automates localization, reduces manual steps, shortens time‑to‑market, supporting scalability into new geographies.