Overview

AIRIS is designed to be the central brain across your entire marketing ecosystem. It seamlessly integrates customer data from over 113 platforms, bridging the gaps between web/app data, cloud databases, offline channels, and other third-party platforms to create a comprehensive Customer 360° view. AIRIS supercharges your analytics capabilities with a wide array of marketing-focused templates. Move beyond standard bar graphs and flowcharts with visually appealing, insightful, and flexible reporting graphics. This empowers marketers with greater autonomy and flexibility to take real-time actions based on insights discovered through an intuitive and visualized interface. Unleash the power of data science with AutoML predictive models, proven to elevate your marketing ROI. Tag your customers with predictive user attributes in real time. AIRIS provides ready-to-use marketing AI, eliminating the need for you to build it from scratch.

Features

Activate any customer data in your database in real time

Data Loader seamlessly integrates AIRIS's real-time intelligent customer data platform with your CRM, database, and warehouses. It allows data teams to create a detailed mapping table and synchronize data, offering a holistic view of each customer, their buying groups, and interactions with your business for deeper insights and smarter actions.

Track every interaction and unify data in real time

Unlock a deep understanding of your customers as they evolve in real time across web, mobile, cloud server, and third-party touchpoints. AIRIS goes beyond mere data tracking; it unifies data instantly, enabling valuable marketing functions such as real-time remarketing, ad spend optimization and more.

Get a holistic view of each customer with real-time identity resolution

Unify all your data across different channels seamlessly into one single platform to gain a 360° view of each customer with our built-in data connectors. Follow your customers’ footprint from macro to micro levels to understand their behavior and respective drivers.

Shorten customer profile enrichment from months to minutes

One common challenge marketers face in distilling insights from customer data is the lengthy process of internal communication, often taking weeks or months. AIRIS empowers marketers to directly interact with your customer data, allowing the creation of custom attributes that describe each customer based on your unique business logic — all in just a few minutes.

Activate customer data for campaigns via seamless integration with personalization cloud

Connect the dots of customer data like never before. Our integrated platform marries AIQUA’s personalization platform with BotBonnie’s conversational savvy, transforming vast data points into actionable strategies with just a few clicks. It’s not just data collection; it’s smart data activation for impactful ROI.

Visualize insights and measure impact at every touchpoint

With AIRIS's advanced user-centric and flexible analytics interface, generating real-time insights is not only lightning fast but also effortless. Data is transformed into compelling visual narratives that captures the omnichannel customer journey, track marketing performance, and guide optimal strategies and actions. Segmentation is easily created and adjusted on the fly, enabling in-depth analysis and automation at scale.

Predictive Customer Insights with Conversion and Price Sensitivity Scoring

Anticipate customer needs and sculpt personalized campaigns with our advanced Conversion and Price Sensitivity Scoring. This dual analytic approach empowers you with a predictive edge, offering a crystal-clear forecast of customer behavior and value sensitivity, paving the way for high-performance campaigns and unmatched personalization.

Analytics Copilot: Transform Data into Strategy

Anticipate customer needs and sculpt personalized campaigns with our advanced Conversion and Price Sensitivity Scoring. This dual analytic approach empowers you with a predictive edge, offering a crystal-clear forecast of customer behavior and value sensitivity, paving the way for high-performance campaigns and unmatched personalization.

Experience Appier's superior technology

Unify your data seamlessly with Customer 360° Seamlessly integrate your customer data from more than 113 platforms, bridging all gaps among data from web/app, cloud databases, offline channels, and other 3rd party platforms. AIRIS becomes the brain across the marketing ecosystem. Fast Data-to-Visualization Supercharge your analytics capabilities with dozens of templates built for and proven by marketers. Tired of bar graphs and flowcharts? AIRIS offers the most eye-catching, insightful and flexible reporting graphics. Marketers are now equipped with a much higher level of autonomy and flexibility in taking necessary actions in real time based on insights discovered with the intuitive and visualized interface. Fast Data-to-Prediction Unleash the power of data science with AutoML predictive models that are proven to take your marketing ROI to the next level. Tag your customers with predictive user attributes in real time. AIRIS has built the marketing AI for you so you don’t have to build it yourself.