Overview

AIRIS + AIQUA uniquely connects the power of a real-time Customer Data Platform (CDP) and intelligent marketing automation. This powerful duo utilizes generative and decision-making AI to accelerate omnichannel success. Redefine your marketing through a unified data foundation, enriched customer insights, and intelligent journey orchestration. Seamlessly integrate online and offline data for a multi-channel growth engine that delivers online and in-store success. Automate innovative online-to-offline (O2O) journeys powered by data and AI.

Features

• AI-Personalized Sales and Engagement Journey: Create and automate multi-channel personalized journeys with GenAI content in just minutes using simple prompts. Powered by real-time omnichannel insights and AI models, delivering optimal product recommendations and native content at the best time.
• AI-Predictive Value and Real-Time Segment Activation: Build personalized ads and high-value segments easily based on AI predictive scores and real-time insights for conversions. Activate targeted ads and segments at scale to orchestrate, automate, and optimize performances via major integrations.
• AI-Powered 360° Customer View and Insights: Gain comprehensive insights into your customers with a holistic view. Utilize real-time insights and interest labels across every interaction. Convert and engage with actionable customer insights such as last inquiry, preferred channel, and purchase prediction.
• AI-Ready Cross-Channel Data and Reports: Unleash omnichannel strategy with customer data unification and identity resolution across online and offline channels. Eliminate first-party data silos and have a clean data foundation and low-code reports, democratizing AI transformation for every team.
• Smart Conversion Paths: Engage real-time intent with tailored product recommendations and messages for increased conversions and repeat purchases. Orchestrate AI-enabled sales interactions across optimal channels, timing, and items.
• AI-Driven Ad Spend Optimization: Increase return on ad spend and reduce acquisition costs with AI-driven ad spend optimization. Make data-informed ad decisions on targeting, channel mix, and content to achieve goals.
• AI-Powered Experience for Maximum Lifetime Value: Utilize omnichannel orchestration and GenAI content for tailored retention campaigns, personalizing each abandoned cart and win-back effort.
• Real-Time Insights for In-The-Moment Activation: Grow, activate, and measure customer data ROI from one intelligent platform unlocking customer-centric insights with lightning speed.

Benefits

• Always-on customer journey optimization with AI intelligence.
• Ad spend optimization for AI-driven customer growth.
• AI-powered experience for maximum lifetime value.
• Save time, cross-team resources, and budget to democratize AI.
• Unlocking customer-centric insights with lightning speed