Overview

AIQUA empowers marketers to unify customer data from various sources, including online and offline channels. This unified view allows for a deeper understanding of customer behavior and preferences. The platform's AI capabilities then analyze this data to identify patterns, predict future actions, and personalize interactions in real-time. With AIQUA, businesses can create seamless, relevant experiences that resonate with individual customers, fostering stronger relationships and increased loyalty.

Personalization is the new standard

Go beyond automation. Dazzle customers with the most personalized experiences. Appier’s AI analyzes not only user actions but also images and content to predict the most relevant products for every individual. Build effective recommendations that actually convert on any channel.

Engage with your customers at the right touchpoints

Greet customers with a personalized welcome message, guide them to the right products, and bring off-site customers back to the site through customized messages. Connect with them on their favorite channels, whether that is web, app, push notification, email, SMS, or social messaging channels.

Build on-site content blocks without any coding

Design an engaging web experience with pre-built templates from AIQUA's Creative Studio. Create unique and interactive pop-up campaigns or insert a new native section directly on your website. Unleash your creativity with a drag-and-drop interface for marketers.

Start winning with data-driven experiments

Discover the winning marketing strategy with automated A/B and multivariate testing. Measure performance uplifts and ROI by flexibly experimenting with multiple variants to identify the key success factors.

Appier AI helps you build personalized customer journey

Leverage AIQUA's omnichannel AI journey builder to create a customer experience tailored to your audience's uniqueness in seconds. It’s not just a journey; it’s an AI-driven dynamic experience that evolves with your users, ensuring every touchpoint is an opportunity for engagement.

Maximize Conversions with Recommendations in Autopilot

Unlock the potential of personalized marketing at scale with our suite of 24 adaptive algorithms. Effortlessly infuse tailored product suggestions across your marketing channels and let our AI take the wheel with Autopilot mode, continuously fine-tuning traffic allocation to optimize every interaction, all day, every day.

Boost Conversion Rate with A/B Testing via AI Copilot

Appier’s AI Copilot helps you instantly generate diverse, high-impact copies for A/B testing. You can easily set the tone, style, and brand alignment to ensure consistency, and leverage the A/B experimentation module to enhance the effectiveness of every marketing campaign.

Features

Cutting-Edge AI Recommendations

Create powerful recommendations by leveraging outperforming algorithms, such as Natural Language Processing, Deep Image Learning, and User Affinity, and build the most sophisticated and personalized experiences for your customers at every touchpoint.

Automated Campaigns

Automate campaigns across channel with an easy-to-use interface. Send real-time recommendation content based on user behavior, such as timely reminders to users about items they have put into their shopping cart or shows they have saved for later.

Dynamic Creatives

Serve up the most relevant creatives for each individual user by analyzing text and images with deep learning. Change content based on user profile and behaviors.

Interactive Creative Studio

Build on-site content blocks without a single line of code. With AIQUA's Creative Studio, create native sections or interactive campaigns with unique pre-built templates. Unleash your creativity with a drag-and-drop interface for marketers.

Instant Messaging

Build messaging campaigns with personalized features and rich formats in AIQUA. Connect these messaging channels with your web, app, and more for a holistic integration of data across channels.

Real-Time Segmentation

Define your audience with all kinds of user conditions. You can also import segments directly from Appier's Customer Data Science Platform AIXON that automatically predicts the best target audience to drive higher engagement and conversions.

Experiment & Optimization

A/B test your campaigns to measure your performance uplifts. Optimize your content, push messages, and recommendations with proven success factors.

Orchestration

Orchestrate lifecycle campaigns with a drag-and-drop editor. Design engagement experiences for users throughout their unique lifecycle with your website or app. Manage the customer journey to better serve them at every stage across channels.