Overview

AIP Marketing Optimization Engine helps marketing teams streamline the management and refinement of marketing campaigns by integrating feedback metrics and employing AI to continually enhance campaign performance, with human-in-the-loop feedback and verification.

Features

• Live campaign evaluation: With in-depth A/B testing and granular content management, businesses can achieve sustained campaign improvement - ensuring strategies evolve in alignment with real-world responses and data-driven feedback.
• Automatically generate and test new ideas: AIP empowers marketing teams to configure multiple campaigns against single objectives, to test and evaluate different strategies.
• Campaign simulation: AIP helps marketing teams generate predictions for potential campaign performance by simulating against previous cohorts, campaigns and metrics.