How Artificial Intelligence does it

Artificial Intelligence (AI) is the cornerstone of all Retail Rocket modules. It gets your website, mobile app and emails personalized in real time, provides complex customer segmentation and builds smart communication strategies for any customer journey stage. AI improves the user experience: offers products that your customers really need, predicts next purchase and prevents sending the same messages via different channels.

In which modules does it work

Data Warehouse

Joins online and offline customers data in a single storage and quickly creates segments for any marketing needs

Campaign Management System

Increase your revenue and customer engagement by cross-channel communications in emails, push and sms.

Customer Intelligence Platform

Opens up opportunities for your strategic customer database marketing to boost LTV and revenue.

What you can do

Real-time personalization in any channels

AI analyzes customers’ interests and purchase history to form a personal version of your website or mobile app or email for each user.

Customer segmentation based on user interests

AI analyzes user activity within the website, mobile app and emails. This data is used for segmentation in marketing campaigns.

Next best buy offer prediction

AI anticipates future customer needs. It gains information on the next purchase based on consumption chains — the time between previously purchased items and making the next order. Then it offers products the customer is likely to require soon. For example, if the customer previously ordered clothing for a 6-months-old baby, he’ll need clothing for a 1-year-old baby in the next 6 months.

Defining the best timing and communication channel for each customer

AI analyzes customer behavior on the website and in the mobile app, notes the way the customer reads his emails. For example, AI learns the time of day the customer used to open an email and sets this time for sending further emails, so your message shall always be on the top of the list among other emails in the client's mailbox.

Preventing customer churn

AI continuously analyzes your customers: how they purchase, when they return and when they leave. With the power of Big Data it predicts customer churn by tuning automated communications aimed to make clients stay.