The new way to manage customer interviews

Conduct customer research studies to uncover key product insights and link them directly to your roadmap.

Know what to build

Everything product teams need to deeply engage with customers

• Centralize customer research
• Integrate with Zoom and Microsoft Teams
• Generate insights reports
• Create a participant database
• Upload transcripts and videos
• Share learnings with the team
• Schedule customer interviews
• Analyze feedback with AI
• Connect research to the roadmap

Create a research center

Manage all your customer research in one place. Whether you are exploring a new initiative or looking for feedback on planned features, establish a standard approach to product discovery.

• Create workspaces for different products
• Add unlimited studies and interviews
• Define study goals and assumptions

Manage research participants

Build your own database to manage who to engage with based on their persona or interests. Track previous conversations and learnings by person and organization.

• Create as many contacts as you need
• Organize by company and group
• Add participants directly to studies

Streamline interview coordination

Automatically send an email to the participants you want to speak with. A custom scheduling page makes it easy for them to pick a time that works best — no back-and-forth required.

• Select the right participants
• Send custom-branded emails
• Integrate with Zoom and Microsoft Teams

Discover key product insights

Make the most of each interview. Plan exactly what questions you want to ask ahead of time. Use your meeting service of choice — like Zoom, Microsoft Teams, or Google Meet — and then upload the recording and transcript.

• Craft interview question scripts
• See videos and transcripts side-by-side
• Uncover user sentiment and key quotes

Highlight key takeaways

Quickly distill learnings from each interview. Use the AI assistant to summarize parts of the conversation. Spotlight notable insights to make your discoveries easier to parse.

• Create AI-generated summaries
• Highlight learnings and quotes
• Track answers to your questions

Report on insights

Showcase what you have learned. Generate reports for interviews and studies using a standardized approach. Then, make your findings available to the entire team — so everyone can benefit.

• Use built-in report templates
• Publish insights on a secure webpage
• Share with your colleagues

Link to your roadmap

Bring customer insights into the strategic planning process. Connect Aha! Discovery to Aha! Roadmaps to guide funding decisions, define features based on feedback, and deliver lovable product experiences.

• Link studies to initiatives, epics, and features
• Organize related research in one place
• Make informed product decisions