Agency360 is a business intelligence solution that offers hoteliers the most comprehensive source of forward-looking travel agency booking data. It provides exclusive insights into market share, revenue trends, and agency performance across all booking channels, enabling hotels to make data-driven decisions to maximize agency-driven revenue and improve relationships with travel agencies.

Key Features

Comprehensive Booking Data Access to 100% of global travel agent bookings across all major GDS platforms

• Forward-looking and historical booking data
• Insights across all channels including OTAs, Brand.com, and GDS

AI-Powered Insights Amadeus Advisor leverages generative AI for advanced analytics

• Instant answers to complex questions
• Trend analysis and data simplification in real-time

Competitive Intelligence Detailed market share and performance comparisons

• Compare against competitive sets and local markets
• Understand YoY revenue penetration and ADR growth

Benefits

Improved Revenue Strategies Make informed decisions to maximize agency-driven bookings

• Identify growth opportunities with top-performing agencies
• Optimize pricing and channel management strategies

Enhanced Agency Relationships Gain insights to strengthen partnerships with travel agencies

• Understand agency booking patterns and preferences
• Tailor offerings to meet agency needs and drive more bookings

Operational Efficiency Streamline decision-making processes with intuitive dashboards

• Simplify handling of multi-property views
• Access real-time data for quick strategy adjustments