Agency Tech Stack (ATS)

A modular adtech platform that lets agencies assemble their own ecosystem across planning, buying, data, and creative. ATS combines DSP, SSP, DMP, CMP, Marketplace, and AdExchange modules with APIs to connect CRM and in‑house tools. Agencies gain centralized control of inventory, deals, audiences, and reporting across web, in‑app, CTV, video, and DOOH—accelerating execution while improving transparency and margins.

Features

• Modular ecosystem: DSP, SSP, DMP, CMP, Marketplace, AdExchange, in‑house data & reporting tools
• API integrations with CRM and external/in‑house platforms for data activation and workflow fit
• Direct publisher connections and private deals to shorten the supply chain
• Access to premium global inventory and data from top providers
• Creative Management Platform with 100+ rich‑media templates for rapid ad production
• Centralized buying across multiple agencies/advertisers within a holding
• Supply‑Path Optimization (SPO) to streamline routes and reduce adtech fees
• Audience planning with DMP and Marketplace modules for data‑driven decisions
• Real‑time bidding tools and reliable ad serving across formats and devices
• Inventory/data packaging to create custom products aligned to market needs

Capabilities

• Configure, manage, and report on omnichannel programmatic campaigns
• Group and shape inventory by format, category, quality, and device
• Activate 1st‑party data; exchange 2nd‑party data with in‑house tools via APIs
• Connect to external supply (SSPs, ad networks, ad exchanges) alongside direct publishers
• Run self‑service trading desks for clients, enabling scalable, decentralized buying
• Create, serve, and measure dynamic, rich‑media creatives at speed
• Build an open, connectable stack that slots into existing agency infrastructure
• Generate consolidated, in‑house reporting enriched with ad campaign statistics
• Operate a full‑stack solution from one vendor to reduce integration overhead
• Scale to web, in‑app, CTV, video, and DOOH environments with consistent governance

Benefits

• Higher margins via SPO, direct deals, and transparent markups across the supply chain
• Faster time‑to‑market from templated creatives and centralized operations
• Greater control and transparency over inventory, data, and pricing
• New revenue streams by productizing data, creatives, and marketplace packages
• Improved performance through data‑driven audience planning and optimization
• Reduced tech sprawl with a single, connectable full‑stack partner
• Enhanced scalability for holdings managing multiple agencies and advertisers
• Operational resilience with agile microservices that adapt to evolving needs
• Consistent execution across channels and formats from one interface
• Lower total cost of ownership by consolidating tools and integrations