The AEM Marketo Connector is a software solution designed to streamline the integration between Adobe Experience Manager (AEM) and Marketo. This connector enables organizations to improve their marketing automation processes by facilitating seamless data synchronization, enhancing user experiences through prefilled forms, and leveraging progressive profiling techniques. By integrating these two powerful platforms, businesses can optimize their lead generation and nurturing efforts, ultimately driving better conversion rates.

Key Features

Data-Sync with Marketo Ensures that all prospect information captured through forms is synchronized with the Marketo instance.

• Real-time data transfer.
• Access to comprehensive insights regarding customer journeys.

Form Prefilling Enhances user experience by automatically filling forms for repeat visitors.

• Saves time for users.
• Increases form submission rates.

Progressive Profiling Utilizes Marketo forms to gather more detailed information from prospects over time.

• Builds a richer profile of leads.
• Personalizes user interactions based on collected data.

AEM Integration Services Provides ongoing technical support and customer service for seamless integration.

• 24/7 expert assistance.
• Tailored solutions for specific business needs.

Benefits

Improved Lead Conversions Increases the effectiveness of lead capture strategies through enhanced user engagement.

• Higher submission rates due to prefilled forms.
• Better understanding of prospects through progressive profiling.

Enhanced User Experience Delivers a smoother interaction for users visiting the AEM website.

• Reduces friction in the form-filling process.
• Creates a more personalized experience that encourages return visits.