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Advertising MeasurementDISQO

Reveal advertising impact throughout the campaign lifecycle. DISQO’s distinctive approach to cross-platform and full-funnel lift measurement provides complete clarity on your campaign’s effectiveness.

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Product details

Overview

DISQO is a deterministic, full‑funnel ad measurement platform that connects clear, person‑level ad exposure with both brand sentiment and digital consumer behaviors. It enables marketers, agencies, publishers, and researchers to evaluate incremental impact across all advertising channels—TV (linear and CTV/OTT), social, digital, radio, print, and out‑of‑home—using a large opt‑in consumer panel. It uncovers what drives awareness, favorability, search lift, site visits, and shopping, empowering users to optimize campaigns in near real‑time.

Features and Capabilities

  • **Cross‑Platform Deterministic Measurement: **Connect person‑level ad exposure across TV, social, digital, radio, print, and OOH—eliminating data silos.
  • **Full‑Funnel Analytics: **Measure both brand equity (awareness, consideration, favorability, purchase intent) and performance outcomes (search lift, site visits, commerce) in one unified view.
  • **Consent‑Based Identity Approach: **Does not rely on cookies; uses opted‑in consumer data for privacy‑safe, deterministic linkage between ad and behavior.
  • **Real‑Time Optimization: **Access insights fast to tune campaigns on the fly, boosting ROI and efficiency.
  • **Benchmarking & Experimental Rigor: **Compare campaign lifts against industry norms and use control/test groups for unbiased measurement.
  • **Expert & Self‑Service Options: **Choose between guided consultancy or self‑serve usage to fit organizational needs.
  • **Ideal for Diverse Stakeholders: **Perfect for marketers wanting proof of ROI, agencies pitching value, publishers validating audience engagement, and researchers needing robust measurement.