Set engagement benchmarks for the world’s top apps

Explore user behavior trends across mobile categories—from social networks to SVOD and gig apps. Compare time spent, session counts, and performance over time to see real-world engagement for major players.

Set benchmarks for real-world app performance

Estimate the success of top apps with proprietary panel data

Get a clear, unfiltered picture of user retention

Articulate actual week-to-week retention, session count and time spent

Assess the apps that compete for the same audience

Segment user engagement by important category or app-level behaviors

Build custom cohorts and analyze retention trends

Define engagement benchmarks and churn behaviors for specific user segments using real-life data. Measure app performance against broader categories, identify user groups inclined to certain apps, and uncover week-over-week and month-over-month retention insights for major apps.

Uncover daily and hourly mobile behaviors

Gain deep insights into user behavior with our proprietary panel. Analyze how users engage with apps hourly, compare usage across similar app categories, and explore differences between regional and global audiences.