SeaChange’s Advanced Advertising Platform is engineered to safeguard existing Linear TV advertising revenues and cultivate new revenue streams from streaming services. It aims to increase overall ad revenue through programmatic ad sales. For linear television, the platform leverages programmatic auctions to make remnant ad inventory available to a secondary digital marketplace. This process reduces operational costs by enabling publishers to offer inventory programmatically via DSP and ADS software platforms, facilitating real-time ad decisions without manual intervention. For Over-The-Top (OTT) services, the platform employs image recognition software to generate contextual metadata for video content. This allows for the identification of the most relevant ad creatives for each ad break, eliminating reliance on cookies or consent-based user data and addressing privacy concerns. For Connected TV (CTV), content can be consolidated into a linear feed and distributed as FAST (Free Ad-Supported Streaming TV) channels across any CTV platform. This capability creates an additional distribution channel, unlocking new revenue opportunities and expanding available ad inventory, thereby increasing ad revenues.

Features & Benefits

• Linear TV Revenue Protection: Exposes remnant ad inventory to a digital marketplace via programmatic auctions.
• Streaming Revenue Generation: Identifies relevant ad creatives for OTT content using image recognition and contextual metadata.
• Increased Ad Inventory: Aggregates content into linear feeds for CTV syndication, expanding available ad inventory.