Adthena is a SaaS platform that leverages AI and proprietary data to provide comprehensive search intelligence for enterprise brands and agencies. It enables users to analyze the paid search landscape, monitor competitors, identify market trends, protect brand equity, and optimize advertising spend. The platform’s advanced analytics and reporting tools help marketers make data-driven decisions, maximize return on ad spend (ROAS), and respond swiftly to changes in consumer and competitor behavior.

Key Features

Whole Market View Custom mapping and daily monitoring of the entire paid search landscape.

• Indexes millions of adverts and keywords daily
• Reveals competitor ad copy, budgets, and historical trends

Ask Arlo (GenAI Data Analyst) AI-powered assistant for instant search insights and recommendations.

• Provides concise, actionable summaries
• Answers complex search marketing questions in real time

Search Performance Score Automated scoring of paid search performance across critical areas.

• Delivers GenAI-powered summaries
• Highlights exact actions to optimize revenue, spend, and brand protection

Brand Protection & Brand Activator Automated detection and mitigation of brand infringements in search ads.

• Identifies ad hijacking and trademark violations
• Automates takedown of infringing ads, saving costs

Market Share & PPC Analysis Granular analysis of market share, competitor movements, and search trends.

• Tracks share of clicks, ad copy strategies, and auction dynamics
• Benchmarks performance against industry peers

Local View Location-based insights for optimizing local and regional search campaigns.

• Provides search landscape analysis at city, state, or custom region level
• Detects local threats and opportunities

Smart Monitor Automated alerts for threats and opportunities in paid search.

• Daily detection of market shifts
• Proactive recommendations for campaign adjustments

Benefits

Improved Campaign Performance Enables data-driven optimization of paid search campaigns.

• Increases conversions and market share
• Reduces cost per acquisition (CPA) and wasted spend

Competitive Advantage Provides deep visibility into competitor strategies and market trends.

• Identifies hidden competitors and new keyword opportunities
• Enables faster, more informed strategic decisions

Brand Protection Safeguards brand equity and prevents budget loss from infringements.

• Detects and removes unauthorized use of brand terms
• Reduces CPCs and protects against competitor threats

Time and Cost Efficiency Automates complex analysis and reporting, saving manual effort.

• Streamlines campaign management for enterprise teams
• Delivers actionable insights without the need for in-house data science