Overview

42matters' Ad Tech solution provides powerful intelligence for mobile and CTV (Connected TV) environments. It equips AdTech professionals—publishers, SSPs, DSPs, agencies—with deep data on app metadata, SDK usage, app‑ads.txt status, content ratings, IAB taxonomies, downloads, and demographics. This facilitates refined targeting, fraud prevention, competitive analysis, brand safety, and market trend insights across platforms like iOS, Android, Roku, Fire TV, Samsung, LG, Vizio, and more

Features and Capabilities

• Multi‑platform metadata: app‑ads.txt, IAB categories, content ratings, bundle/App IDs across mobile and CTV
• App-ads.txt validation for ad verification, blocking untrusted inventory, fraud prevention
• SDK intelligence: track 32+ SDK types (ad networks, mediation, attribution); detect integration or removal trends per app
• Competitive insights: identify apps using competitor SDKs, measure SDK penetration, daily downloads, MAUs
• **Market trend analysis: **country‑level consumption, app store trends, platform distribution over time
• **Brand safety & compliance: **content ratings, parental advisories, region‑specific regulation filters (GDPR, COPPA, etc.)
• **Publisher and domain audit: **verify publisher identities, domains, unpublished apps, permissions anomalies
• **Data access options: **APIs, file dumps and Explorer UI for ingestion, custom workflows, and real‑time querying