The AdsWizz Attribution Platform is designed to provide comprehensive measurement and attribution for audio advertising campaigns. Its core component, AudioPixel, is a digital tracking pixel that matches users who heard an ad with those who subsequently performed a desired action, such as visiting a website or making a purchase. This "audio first" solution facilitates data-driven decisions regarding audience targeting, ad frequency, and creative performance. The platform uniquely integrates ad delivery and attribution reporting, allowing for real-time campaign performance assessment and optimization. AdsWizz also partners with third-party measurement providers to offer specialized tracking, including foot traffic and brand uplift, to understand the full impact of audio ads on customer engagement. Additionally, the platform features ShakeMe™, an interactive ad format that prompts users to shake their devices to complete an action, enabling immediate conversion measurement. Second Screen Retargeting allows for "audio first, display second" campaigns, retargeting audio listeners on other websites and apps to enhance brand recall and response rates. Location-based ad technology within AudioServe further refines measurement and attribution by enabling precise targeting based on proximity to points of interest.

Features & Benefits

• AudioPixel: Measures ad campaign success by matching listeners to subsequent user actions (website visits, purchases, app downloads).
• ShakeMe™: An interactive ad format that allows listeners to complete desired actions by shaking their device.
• Second Screen Retargeting: Combines audio and display advertising to retarget listeners on other websites and apps.
• Location-Based Technology: Improves measurement and attribution through location data.