Adoreboard provides a robust AI-driven solution for qualitative analysis at scale, enabling organizations to understand the emotional context behind vast amounts of written feedback. It transforms messy piles of survey responses, reviews, and other open-text data into prioritized, actionable insights tied to real business results. The platform helps users connect thousands of responses to genuine human emotions, moving beyond mere scores to provide deeper understanding. The process is streamlined into three steps: users upload their open-text feedback via spreadsheets, Qualtrics, or other integrations; the system then analyzes thousands of comments in seconds to provide emotional insights; finally, users can create reports and visuals with prioritized actions for all stakeholders with just a few clicks. Adoreboard is fully integrated with Qualtrics and trusted by Fortune 1000 companies, emphasizing real, human understanding over just faster insights. Beyond simply identifying problems, Adoreboard allows users to upload revenue data to connect a dollar value to research insights, generates highly actionable ideas for new initiatives, helps find key emotional drivers linked to strategic themes, and provides AI tools to increase speed-to-insight and improve confidence in data analysis. The platform is designed for enterprise-grade security, ensuring user data privacy by never using it to train AI models, and is certified with ISO 27001 and ISO 19001.

Features & Benefits

• AI Theming
  • Accurately analyzes thousands of comments in less than a minute, instantly identifying recurring themes from every response in a dataset. Supports AI analysis by allowing users to add their own metrics, insights, or context.
• Unbiased Qualitative Analysis
  • Understands the emotion hiding behind words without adding bias from manual research, helping prioritize next steps based on specific emotions like "fear" vs. "anger."
  • Analyzes 24 emotions across the 8 emotional indexes of Robert Plutchik’s wheel of emotions.
  • Utilizes a scientifically proven methodology based on research from Queen’s University Belfast.
  • Supported by a proprietary emotional database powered by AI.
• One-Click Insight Reports
  • Effortlessly connects insights to action by generating revenue-linked insights based on user research and existing business data, ensuring accuracy and impact.
• Actionable Insights & Revenue Linkage
  • Goes beyond problem identification by linking insights directly to business value and strategic initiatives.
  • Allows uploading revenue data to connect a dollar value to research insights.
  • Generates highly actionable ideas that serve as jumping-off points for new initiatives.
  • Helps find key emotional drivers and link them to strategic themes across entire research projects.
  • Provides AI tools to increase speed-to-insight and improve confidence in data analysis.
• Certified Enterprise-Grade Security
  • Ensures data privacy and security, guaranteeing that user data is never used to train AI models.
  • ISO 27001 certified process for keeping financial, IP, and customer & employee details safe and secure.
  • ISO 19001 certified for consistently meeting customer statutory and regulatory requirements.
  • Offers a Trust Center for infosec teams to access all security-related documentation quickly.