Overview

ADNEX is an AI‑driven data intelligence platform designed to help enterprises unlock the full value of their data. It consolidates multi-channel sources—such as GA4, paid media, websites/apps, CRM, POS—through advanced cleansing and integration processes By offering smart data middleware, predictive analytics, and flexible visual dashboards, ADNEX empowers businesses to optimize marketing strategies, drive effective decision-making, and maintain data integrity even in emerging cookie-less environments. .

Features and Capabilities

• Cross-channel data integration: Unites GA4, paid media, social, e‑commerce, CRM, POS, website/app interactions, achieving comprehensive OMO data coverage .
• Robust data cleansing & middleware: Builds integrated data layers for consistency and continuity, preparing data for advanced analysis .
• GA4 implementation support: Migrates from Universal Analytics to GA4 with optimized triggers, parameters, conversion goals; deepens measurement across web and app channels
• AI‑based predictive analytics: Uses machine learning to forecast trends—such as customer repurchase likelihood, segmentation, membership value.
• Flexible visualization & reporting: Integrates with BI tools like Data Studio and Power BI; supports custom dashboards and flexible reporting layers
• Media-attribution optimization: Implements proprietary attribution models; combines data for full-funnel media budgeting and performance tracking
• Membership lifecycle management: Enables user identification, segmentation, labeling, journey tracking, and repurchase modeling through GA4
• Omni-channel reach enablement: Unifies data across online and offline touchpoints to support AI-driven marketing in a cookieless era