Overview

Adjust's SKAdNetwork solution empowers mobile marketers to thrive in the iOS ecosystem by providing a comprehensive and cutting-edge toolkit that simplifies SKAdNetwork complexities. It addresses key challenges, such as conversion value mapping, SKAN analytics, ATT opt-in rates, and ad spend optimization. By leveraging advanced technology and data-driven insights, Adjust enables businesses to maximize their iOS performance and achieve limitless growth. This solution is designed to remove guesswork and provide clear, actionable intelligence, ensuring smart, easy, and effective campaign management.

Features

• Cutting-edge SKAN toolkit: Provides the tools needed to navigate and optimize within Apple's SKAdNetwork framework.
• ATT opt-in best practices: Strategies and resources to improve App Tracking Transparency (ATT) opt-in rates, maximizing user-level data availability.
• Conversion Hub: A centralized platform for smart, easy, and effective conversion value mapping. This helps marketers understand and optimize user behavior post-install.
• SKAN Analytics: Delivers in-depth analytics specifically designed for SKAdNetwork, offering insights into campaign performance and user acquisition.
• SKAN Partners: Facilitates seamless integration with SKAdNetwork-compatible ad networks and partners.
• SKAN Ad Spend: Helps optimize ad spend allocation within the SKAdNetwork framework, ensuring efficient budget utilization.
• Modeling: Advanced modeling techniques to extrapolate insights from limited SKAdNetwork data.
• Predictions: Predictive capabilities to forecast campaign performance and optimize strategies proactively.

Benefits

• Simplified Conversion Value Mapping: Eliminates the complexity of conversion value management, making it easier to understand and optimize user behavior.
• Enhanced iOS Performance: Empowers marketers to achieve and exceed their iOS goals through advanced technology and data-driven insights.
• Optimized Ad Spend: Ensures efficient allocation of ad budgets within the SKAdNetwork framework, maximizing ROI.
• Data-Driven Decision Making: Provides clear, actionable intelligence, enabling marketers to make informed decisions and optimize campaigns effectively.
• Future-Proofed Strategy: Equips businesses with the tools and knowledge needed to adapt to the evolving iOS landscape and maintain a competitive edge.