Overview

Adjust's Fraud Prevention Suite is a comprehensive solution designed to protect mobile marketers from various types of advertising fraud. It offers real-time rejection of fraudulent activities, ensuring that your marketing budget is not wasted on invalid clicks, installs, or events. The suite provides full transparency into the sources of fraud, allowing you to understand the patterns and adapt your strategies accordingly. Accurate attribution is maintained by filtering out fraudulent data, ensuring that your marketing efforts are correctly measured and optimized. With reliable analysis tools, you can gain insights into the effectiveness of your fraud prevention measures and continuously improve your defenses.

Features

• Real-time Rejection: This feature automatically identifies and rejects fraudulent activities as they occur, preventing them from impacting your data and budget.
• Full Transparency: The suite offers detailed reports and visualizations that reveal the sources and types of fraud affecting your campaigns.
• Accurate Attribution: By filtering out fraudulent data, Adjust ensures that your attribution data is accurate, enabling you to make informed decisions about your marketing spend.
• Reliable Analysis: Advanced analytics tools provide insights into the effectiveness of your fraud prevention measures, helping you to continuously improve your defenses.
• SDK Spoofing Prevention: Adjust uses sophisticated techniques to detect and block SDK spoofing, which involves fraudsters mimicking legitimate app installations.
• Click Injection Filter: This feature identifies and filters out click injection fraud, where fraudsters inject clicks into the attribution process to falsely claim credit for app installs.
• Anonymous IP Filter: Adjust detects and blocks installs originating from anonymous IP addresses often used by device farms.
• Distribution Modeling: This technology identifies click spamming patterns by analyzing the distribution of clicks, helping to prevent attribution hijacking.

Benefits

• Protect Budgets: Prevents ad spend from being wasted on fraudulent activities, maximizing ROI.
• Drive ROI: By ensuring accurate attribution and preventing fraud, the suite helps improve the overall effectiveness of marketing campaigns, leading to higher ROI.