Overview

Adjust CTV AdVision empowers marketers to transform Connected TV (CTV) and Over-The-Top (OTT) advertising into a performance-driven channel. It addresses the unique challenges of CTV, such as fragmented measurement and attribution, by providing a comprehensive solution for tracking, analyzing, and optimizing CTV campaigns. Adjust CTV AdVision bridges the gap between CTV and mobile, enabling marketers to understand the impact of their CTV ads on mobile app installs, engagement, and revenue. The platform offers tools to measure CTV-to-Mobile and CTV-to-CTV attribution, providing a holistic view of campaign performance across devices.

Features

• Cross-Device Measurement: Adjust CTV AdVision connects CTV ad exposure to mobile app activity, providing a complete view of the user journey. This allows marketers to accurately attribute mobile conversions to CTV campaigns.
• CTV-to-Mobile Attribution: Accurately measure the impact of CTV ads on mobile app installs and engagement. Understand how CTV campaigns drive mobile performance.
• CTV-to-CTV Attribution: Track and attribute conversions between different CTV apps and devices. Optimize CTV campaigns for maximum reach and effectiveness within the CTV ecosystem.
• CTV Dashboard Visualizations: Gain actionable insights from interactive dashboards that visualize key CTV metrics. Monitor campaign performance, identify trends, and make data-driven decisions.
• QR Code Campaigns: Leverage QR codes to seamlessly connect CTV ads with mobile devices. Drive engagement and measure the effectiveness of QR code campaigns.
• Premium Partnerships: Tap into Adjust's network of premium CTV partners for enhanced measurement and attribution capabilities.

Benefits

• Gain Control: Puts marketers in control of their CTV strategy with tools and insights to optimize performance.
• Accurate Measurement: Provides reliable data on CTV campaign performance, overcoming the challenges of fragmented measurement.
• Actionable Insights: Delivers insights that help marketers improve their CTV campaigns and drive better results.
• Drive Performance: Transforms CTV into a performance-driven channel by enabling accurate attribution and optimization.
• Holistic View: Offers a complete view of the user journey across CTV and mobile, enabling marketers to understand the full impact of their campaigns.