Overview

Adjust Audience Builder is a powerful solution designed to simplify audience segmentation and enhance user engagement, ultimately driving top-line revenue growth. It allows you to create custom audiences, automate the segmentation process, and share these audiences dynamically with various ad networks. By grouping users based on your specific criteria, Audience Builder saves you significant time and effort, enabling more effective and targeted marketing campaigns.

Features

• Create Custom Audiences: Easily define and create custom audiences based on a variety of criteria, automating the segmentation process.
• Share Dynamic Audiences: Audience Builder provides real-time updates for all audiences and enables the setup of dynamic audiences across any ad network. Duplicate entries are automatically removed to ensure accuracy.
• Direct Partner Integrations: Benefit from direct integrations with major platforms such as Facebook, TikTok, IronSource, and Vungle, ensuring your targeted campaigns reach the desired users.
• Data Security: Maintain control over your data by keeping segmentation within Adjust. Only Device IDs or push tokens are shared with ad partners directly from the Adjust dashboard, preserving your competitive advantage.

Benefits

• Improve user engagement
• Successfully retarget
• Split segments for A/B testing
• Enrich your tailored marketing programs
• Reduce server costs for clients and networks-no callbacks
• Run cross-promotion across your portfolio
• Accurately measure campaign ROAS