Adeline is a cloud-based solution designed to power converged media advertising. It manages advertising workflows across various platforms and inventory types, utilizing generative AI to automate processes, speed up media planning, and provide data insights. The platform is custom-built for the media industry and integrates with other Operative solutions.

Key Features

Generative AI Platform Automates business processes with conversational intelligence

• Platform assistance and task approval
• Query company knowledge base

Sales Automation Module Generates customized media plans quickly and efficiently

• RFP ingest and media planning agents
• Automatic data parsing and opportunity creation

Reporting and Analytics Module Provides instant data insights using generative AI

• Synthesizes billions of customer and campaign datapoints
• Delivers assistive analytics for impactful advertiser outcomes

Benefits

Increased Efficiency Streamlines advertising workflows across platforms

• Speeds up media tasks and planning processes
• Reduces manual work and copy-pasting

Improved Decision Making Enhances data analysis and insights generation

• Enables quick exploration of business data
• Supports optimized cross-platform media plans

Revenue Optimization Drives significant ad revenue for media companies

• Accelerates sales processes
• Optimizes inventory management