AddSearch Analytics provides valuable insights into how users are using search on your site. It helps you discover how often your users search, what they search for, and whether they find it. By analyzing search behavior, you can understand how visitors use search and identify popular keywords, no-click keywords, and searches returning no results. This information can guide future content production, enhance existing content, and build your synonym library. AddSearch Analytics also allows you to connect your analytics platform, such as Google Analytics, Adobe Analytics, or Matomo, to get all your data in one place and trigger custom analytics events. Understanding and managing your search performance can lead to a better site search experience, ensuring users find exactly what they are asking for.

Features:

• Analyze Search Behavior: Gain valuable insight into how your users are using search. Our search analytics helps you to discover how often your users search, what they search for, and whether they find it.
• Popular Keywords: Understand how often visitors use search, and which terms they are searching for the most. Use this information to build your FAQ page and highlight your most searched for – and often most valuable – content.
• No Click Keywords: Irrelevant results are almost as bad as no results. Use this tool to enhance your existing content, or to produce new content that answers your user’s questions more accurately.
• Keywords Returning No Results: Uncover the searches with no results. Use these searches to drive your future content production, as well as tagging existing pages with hidden keywords and building your synonym library.
• Keep Track of Your Search: Get simple search analytics for your site! Connect your analytics platform with AddSearch and get all your data in one place. We support Google Analytics, Adobe Analytics and Matomo as well as being able to trigger custom analytics events.