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Adara Destination Expenditure ReportsRateGain

Adara’s Destination Expenditure Reports combine traveler data with credit card spend to measure economic impact. They provide insights into visitor spending across categories, helping destinations understand and optimize their marketing effectiveness.

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Credit Card Reporting to Prove Your Marketing Works

Adara’s Destination Expenditure Reports combine traveler data with credit card spend to provide you with the ability to measure traveler economic impact. As a destination marketing organization, you will get a macro view of the travelers’ spend to understand their economic impact on your market and measure your marketing campaign’s effectiveness. With our partner, Commerce Signals, we’re able to capture 40% of all card transactions including Visa, Mastercard and Discover debit and credit cards.

Destination Report

How travelers are spending across categories and merchants when they are in market

  • Visibility into your entire visitor economy for your destination
  • Access to total credit card spend, number of travelers and average spend per traveler 
  • Data are broken down by origination, age and income
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