Overview

HUMAN Security's Ad Quality Defense is a comprehensive solution designed to help advertising platforms maintain the integrity of their digital ad inventory. By proactively identifying and filtering out low-quality or non-compliant ads before they enter the bidding process, the platform ensures that only high-quality, brand-safe ads are delivered. This approach not only protects the reputation of the platform but also enhances the value of the ad inventory, fostering trust among advertisers and publishers alike.

Features and Capabilities

• Superior Detection: Employs advanced scanning techniques to detect quality violations in both ad creatives and landing pages.
• Granular Control: Allows platforms to set custom quality standards and configurations to filter out unwanted advertisers and creatives.
• Revenue Protection: Helps maximize revenue by filtering out unsuitable or offensive creatives, ensuring higher-quality inventory for clients.
• Pre-Bid Filtration: Proactively removes low-quality and non-compliant digital ads before they reach the bidding stage, safeguarding the platform's reputation.
• Simple Integration: Offers easy integration via direct API, facilitating seamless deployment within existing systems.
• Behavioral Analysis: Utilizes behavioral analysis to identify and filter out unwanted creatives, enhancing the accuracy of ad quality assessments.
• Comprehensive Coverage: Applies to all ad formats, including video and native ads, ensuring consistent quality standards across the platform.
• Customizable Profiles: Enables the creation and management of different ad quality profiles for each site or group of sites, allowing tailored ad quality management.