Ad Intelligence from MobileAction is a SaaS solution designed for app marketers to analyze and benchmark competitor advertising strategies across the App Store and Google Play Store. It provides access to a vast database of ad creatives, publishers, and advertisers, enabling users to discover top-performing creatives, understand market trends, and identify profitable ad networks. The platform supports campaign optimization by offering actionable insights, creative filtering, and detailed analytics, helping marketers improve their paid user acquisition and creative effectiveness.

Key Features

Competitor Ad Analysis Analyze competitors’ ad strategies, creatives, and performance.

• Access data from 76M+ ad creatives, 100K+ publishers, and 400K+ advertisers.
• Benchmark against top advertisers in the mobile app and game ecosystem.

Creative Discovery & Filtering Identify and filter top-performing ad creatives by various parameters.

• Filter by network, ad type, country, duration, and impressions.
• Discover creative trends and optimize your own ad assets.

Ad Network & Publisher Insights Track and identify profitable ad networks and publishers.

• Analyze which ad networks competitors use for their campaigns.
• Identify high-impact publishers for targeted campaigns.

Market Trend Analytics Monitor market trends and category-specific advertising patterns.

• Sort advertisers by creative count and impression scores.
• Stay updated with industry benchmarks and seasonal trends.

Custom Reporting & Dashboards Generate tailored reports and dashboards for campaign tracking.

• Access and customize all app store data for unique business needs.

Benefits

Optimized User Acquisition Improve paid marketing effectiveness with actionable competitor insights.

• Reduce cost per install (CPI) and increase click-through/conversion rates.
• Make data-driven decisions for creative and network selection.

Faster Creative Iteration Accelerate creative development cycles by leveraging top-performing examples.

• Minimize guesswork in ad design and messaging.
• Quickly adapt to changing market and creative trends.

Enhanced Campaign ROI Maximize return on ad spend through targeted, informed strategies.

• Identify and invest in the most effective ad networks and formats.
• Benchmark performance to set realistic goals and KPIs