AdClarity Ad Intelligence for Connected TV is a cloud-based solution designed to provide comprehensive visibility into digital advertising activities across Connected TV (CTV) platforms. The platform aggregates and analyzes real-time data on CTV ad spend, impressions, creatives, placements, and campaign duration from a wide range of apps, devices, and networks. Users can benchmark their own CTV ad performance against competitors, identify which apps and devices are delivering the best results, and uncover shifts in market spend and creative strategies. AdClarity’s dashboards offer actionable insights for optimizing CTV campaigns, improving ROI, and staying ahead of market trends. The tool supports geo-targeted campaign analysis, enabling users to see how CTV ads perform in specific regions and markets. Customizable reports and visualizations help marketing teams make data-driven decisions and maximize the impact of their CTV advertising investments.

Key Features

CTV Ad Spend and Performance Benchmarking Compare CTV ad spend, impressions, and creatives against competitors.

• Benchmark by app, device, and network
• Identify top-performing CTV channels and placements

Real-Time Competitive Intelligence Access up-to-date data on competitors’ CTV ad strategies.

• Daily refreshed data for timely market intelligence
• Track shifts in spend and creative approaches

Creative Analytics for CTV Analyze and compare CTV ad creatives used by competitors.

• Access to video ads and campaign messaging
• Identify high-performing creative formats

Geo-Targeted Campaign Analysis Enables market-specific CTV ad intelligence.

• Analyze CTV ad performance by region or country
• Uncover local and international CTV strategies

Customizable Reporting and Visualization Generate tailored reports and visualizations for strategic decision-making.

• Custom reports by channel, region, or competitor
• Intuitive data visualization tools

Benefits

Improved CTV Ad ROI Optimize CTV ad investments with data-driven benchmarks.

• Allocate spend to top-performing CTV channels and devices
• Reduce wasted budget on underperforming placements

Faster, More Confident Decision-Making Make strategic pivots quickly with automated, real-time insights.

• Respond rapidly to market shifts and competitor moves
• Eliminate guesswork in CTV campaign planning

Enhanced Competitive Advantage Stay ahead of industry trends and outperform competitors.

• Identify and act on new CTV opportunities before rivals
• Gain full visibility into the CTV ad landscape

Comprehensive Market Transparency Eliminate blind spots in CTV advertising performance.

• See exactly where you stand relative to competitors
• Ensure continuous improvement with ongoing benchmarking