Overview

HUMAN’s Ad Fraud Sensor for Platforms is a dedicated solution designed to detect and identify invalid traffic (IVT) post-bid within programmatic ad inventories. Operating at scale across desktop, mobile web, in-app, and connected TV channels, it delivers technical, impression-level analysis to eliminate fraud-generated impressions. By integrating seamlessly into ad-tech platforms and publishers’ stacks, it preserves inventory value, transparency, and trust in the ecosystem while maintaining performance with minimal latency.

Features and Capabilities

• Post-bid IVT detection: Identifies invalid traffic in the inventory after bid wins.
• Cross-channel coverage: Supports desktop, mobile web, mobile in-app, and CTV environments.
• Real-time impression analysis: Performs technical examination of each impression to flag fraud instantly.
• Transparent reporting: Delivers granular visibility into fraudulent supply sources for inventory remediation.
• Revenue optimization: Helps platforms enhance ad quality and boost inventory ROI.
• Purpose-built integration: Part of HUMAN’s Advertising Protection package tailored for ad-tech platforms and publishers.
• Massive scalability: Scans billions of requests monthly (e.g., 50 B requests for Rise, limiting fraud to ~0.8%).