Overview

HUMAN Security's Ad Fraud Defense is a comprehensive solution designed to protect digital advertising platforms from sophisticated fraud. It offers real-time detection and mitigation of ad fraud across various channels, including desktop, mobile, connected TV (CTV), and digital audio. By leveraging advanced machine learning and behavioral analysis, HUMAN Security ensures that only genuine human interactions are counted, safeguarding advertisers' investments and maintaining the integrity of digital advertising ecosystems.

Features and Capabilities

• Pre-Bid Detection: Analyzes bid requests before auction initiation to prevent invalid traffic from entering the platform.
• Real-Time Mitigation: Employs advanced algorithms to detect and block fraudulent activities as they occur.
• Multi-Channel Protection: Covers a wide range of advertising channels, including desktop, mobile web, mobile in-app, CTV, and digital audio.
• Behavioral Analysis: Utilizes machine learning to identify and differentiate between human and bot traffic based on behavioral patterns.
• Inventory Quality Assurance: Ensures that only verified, high-quality inventory is available for advertisers, enhancing campaign performance.
• Comprehensive Reporting: Provides detailed insights and analytics to help platforms understand and address fraud-related issues effectively.
• Scalability: Designed to handle large volumes of traffic, making it suitable for platforms of all sizes.
• Integration Flexibility: Offers easy integration with existing advertising infrastructure, minimizing disruption and ensuring seamless operation.