Overview

HUMAN Security's Ad Click Defense is a sophisticated solution designed to safeguard advertising platforms from invalid click activity. By analyzing actual click behavior rather than relying solely on device signals or landing page activity, it ensures accurate campaign metrics and strengthens advertiser trust. The solution detects both sophisticated (SIVT) and general (GIVT) invalid clicks in real-time, preserving campaign effectiveness and minimizing billing disputes. With a detailed taxonomy that pinpoints specific patterns like automated clicks, click farms, and accidental interactions, Ad Click Defense helps platforms reduce invalid traffic and optimize ad spend.

Features and Capabilities

• Advanced IVT Detection: Utilizes over 400 detection algorithms to identify invalid traffic, covering more than 20 trillion digital interactions weekly across 3 billion unique devices.
• Real-Time Validation: Analyzes actual click behavior at the time of the click, providing immediate detection and filtering of invalid interactions.
• Actionable Insights: Offers detailed classification of invalid clicks, enabling platforms to filter out fraudulent traffic and integrate decisions into dynamic optimization models.
• Behavioral Analysis: Detects subtle indicators of invalid clicks, such as suspicious click patterns, behavioral anomalies, and discrepancies between click and impression data.
• Layered Protection: Complements impression-level protection with click-specific detection mechanisms, ensuring comprehensive security across the advertising lifecycle.
• Seamless Integration: Designed to integrate with existing advertising platforms without introducing significant latency, ensuring smooth operation.