AdClarity Ads Benchmarking is a cloud-based solution that enables organizations to benchmark their digital advertising performance against competitors across display, video, social, and connected TV channels. The platform aggregates and analyzes real-time data on ad spend, placements, creatives, and campaign performance from millions of brands and publishers worldwide. Users can access granular, geo-specific benchmarks, identify gaps in their own strategies, and uncover new opportunities by comparing their campaigns to industry leaders. AdClarity’s dashboards provide actionable insights into where, when, and how much competitors are investing, as well as which creatives and channels are driving results. The tool supports custom reporting, automated insights, and visualizations to help marketing teams optimize spend, improve ROI, and stay ahead of market trends.

Key Features

Cross-Channel Benchmarking Compare ad performance across display, video, social, and connected TV.

• Unified dashboard for all digital channels
• Geo-specific and market-specific benchmarks

Real-Time Competitive Intelligence Access up-to-date data on competitors’ ad spend, placements, and creatives.

• Real-time tracking and reporting
• View actual competitor ads and creative strategies

Customizable Reporting and Visualization Generate tailored reports and visualizations for strategic decision-making.

• Custom reports by channel, region, or competitor
• Intuitive data visualization tools

Creative Analytics Analyze and compare ad creatives used by competitors.

• Access to banners, video ads, and campaign messaging
• Identify high-performing creative formats

Market and Channel Opportunity Identification Spot trends and gaps in your own and competitors’ strategies.

• Pinpoint undervalued channels and emerging opportunities
• Benchmark performance by country, region, or marketplace

Benefits

Improved ROI and Spend Efficiency Optimize marketing investments with data-driven benchmarks.

• Allocate spend to top-performing channels
• Reduce wasted budget on underperforming tactics

Faster, More Confident Decision-Making Make strategic pivots quickly with automated, real-time insights.

• Respond rapidly to market shifts and competitor moves
• Eliminate guesswork in campaign planning

Enhanced Competitive Advantage Stay ahead of industry trends and outperform competitors.

• Identify and act on new opportunities before rivals
• Gain full visibility into the digital ad landscape

Comprehensive Market Transparency Eliminate blind spots in digital advertising performance.

• See exactly where you stand relative to competitors
• Ensure continuous improvement with ongoing benchmarking