Acxiom Real ID™: Customer Identity Solution

The industry-leading identity innovators have done it again!

We’ve reinvented identity — delivering cloud-native identity resolution that eliminates data movement. With Acxiom Real ID™, get a 360-degree view of customers within your protected cloud environment. Acxiom Real ID™ quickly resolves identities across channels and brings together thousands of new data insights, so you can:

• Better understand and engage the customers you love and those you’d love to have.
• Make decisions based on real people instead of using proxies or surveys.
• Drive your creative, media activation, and marketing measurement with real data intelligence — while the actual PII never leaves your brand’s control. And do it all at the speed you need with the best match rates in the industry. Your marketing made better with the leading cloud-native identity resolution.

High-scale, precise matching

Data is cleansed and validated to improve match rates and enables a single customer view

Zero PII movement

Acxiom Real ID™ brings identity resolution to where the data lives

Future-Ready Design 

Cloud-enabled identity brings adaptability to market and technological shifts

Brands and agencies can put people-based data to work quickly to:

• Explore, enhance, and visualize data
• Scale audiences
• Syndicate audiences with precision
• Measure performance