Supermetrics ActiveCampaign Connector lets you move ActiveCampaign data into analytics and reporting tools for unified marketing insights.
Vendor
Supermetrics
Company Website
The Supermetrics ActiveCampaign Connector is a SaaS integration tool that enables users to extract, transfer, and analyze their ActiveCampaign marketing data in popular reporting platforms such as Google Sheets, Looker Studio, Power BI, Excel, and major data warehouses. It streamlines the process of aggregating campaign metrics, custom fields, and contact data from ActiveCampaign into a single reporting view, eliminating manual exports and enabling more efficient data-driven decision-making.
Key Features
Comprehensive Data Extraction Connects ActiveCampaign to multiple analytics and storage destinations.
- Supports Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Amazon S3, and more.
- Fetches 28 metrics and 120 dimensions, including campaign open/click rates, bounces, and custom fields.
Custom Calculated Fields Enables creation of new calculated metrics without coding.
- Users can define custom fields on the fly for tailored reporting.
Template Library Provides ready-made templates for fast setup.
- Jumpstart reporting with pre-built dashboards and templates.
Automation and Scheduling Automates data transfers and refreshes.
- Schedule regular data pulls to keep reports up to date.
Cross-Platform Integration Centralizes marketing data from ActiveCampaign alongside other sources.
- Enables unified reporting and comparison across channels.
Benefits
Unified Marketing Insights Centralizes ActiveCampaign data for holistic reporting.
- Eliminates manual data exports and consolidates metrics in one place.
- Facilitates comparison and analysis across multiple marketing channels.
Time and Resource Efficiency Automates data workflows, reducing manual effort.
- Saves time for marketing and analytics teams.
- Ensures up-to-date and accurate reporting with scheduled refreshes.