Algonomy's Active Content empowers marketers to design and deliver dynamic, personalized campaign creatives that update in real-time based on customer preferences, actions, or context. This solution allows for the creation of visually compelling content that automatically adjusts pricing, inventory, and product recommendations every time a customer opens an email or interacts with a message. By drawing data from various sources such as recommendation engines, Customer Data Platforms, loyalty systems, and social proof messaging, Active Content enables the generation of hyper-relevant visuals unique to each customer without requiring IT support. The platform supports a drag-and-drop interface, eliminating the need for coding, and allows for the creation of content blocks that can be seamlessly deployed across multiple channels including email, WhatsApp, in-app messaging, and SMS. Active Content integrates with existing ESPs and Marketing Automation Platforms to maximize the ROI of the current MarTech stack, leading to increased revenue, higher conversion rates, and faster campaign execution.

Features & Benefits

• Dynamic Personalization at Open Time: Campaign creatives auto-update with the latest prices, inventory, and recommendations every time they are opened.
• Data-Driven Visual Creation: Draws data from various sources (APIs, CSV, web) to craft unique, hyper-relevant visuals for each customer.
• Omnichannel Content Delivery: Design content blocks once for seamless use across email, WhatsApp, in-app messaging, SMS, and more.
• No-Code Design Interface: Utilizes a drag-and-drop interface with familiar HTML design tools for easy creation of dynamic visuals.
• MarTech Stack Integration: Integrates with existing ESPs and Marketing Automation Platforms to enhance personalization and ROI.