Activator's Customer Data Platform (CDP) is engineered to empower dealerships by creating a unified customer profile through the aggregation of first-party and third-party data. It offers robust data management capabilities, including the grouping and deduplication of customer records, selection of optimal contact information, and risk mitigation by identifying spam and invalid data. The platform facilitates multichannel marketing campaigns, enabling automated engagement via email, SMS, direct mail, and digital advertising to reach both passive and active customer audiences. Activator's solutions are powered by Salesforce and provide comprehensive data management, marketing automation, reporting, and analytics to enhance customer retention and sales volume. Specific marketing modules include Equity Marketing for identifying and converting in-equity targets, Sales Marketing for continuous engagement with passive customers, Lease Marketing for targeted lease-end messaging, Digital Marketing for online shopper engagement, Service Marketing for driving loyalty, Lost Soul Marketing for re-engaging overdue service customers, Service Conquest for targeting new owners, and upcoming CRM Prospect Marketing for unsold prospects and leads.

Features & Benefits

• Unified Customer Profiles: Gathers data from various sources to create a single, comprehensive customer view.
• Multichannel Marketing Automation: Automates campaigns across email, SMS, direct mail, and digital advertising.
• Data Management Layer: Manages duplicate records, identifies invalid data, and reduces market risk.
• Targeted Marketing Modules: Offers specialized campaigns for Equity, Sales, Lease, Service, and Lost Soul marketing.
• Digital Advertising Integration: Engages active shoppers online with integrated digital and social advertising solutions.