Locala Activate is a cloud-based solution designed to help marketers activate omnichannel media strategies that drive brand awareness and increase foot traffic at both local and national levels. The platform leverages predictive AI and real-world location data to provide real-time visibility into campaign performance, enabling brands to connect with consumers at every stage of the customer journey and across all digital channels, including mobile, DOOH (Digital Out-of-Home), CTV, video, audio, and display. Locala Activate supports the creation of impactful, customized creatives, and offers A/B testing to optimize campaign results. The platform’s multi-channel approach amplifies campaign reach and effectiveness, while granular analytics and attribution modeling provide detailed insights into audience engagement, store visits, and sales lift. Locala Activate is suitable for brands and agencies seeking to maximize the impact of their media investments through data-driven, locally intelligent advertising.

Key Features

Omnichannel Campaign Activation Launches and manages campaigns across all major digital channels.

• Supports mobile, DOOH, CTV, video, audio, and display
• Connects with consumers at every stage of the journey

Predictive AI and Real-Time Analytics Uses AI to optimize reach and performance in real time.

• Provides real-time visibility into store traffic and campaign impact
• Predicts high-potential areas for targeted activation

Custom Creative Development and A/B Testing Maximizes campaign effectiveness with tailored creatives.

• Design team collaborates on campaign assets
• A/B testing for ongoing optimization

Granular Attribution and Reporting Delivers detailed insights into campaign outcomes.

• Measures store-level foot traffic and incremental sales lift
• Panel-level analytics for DOOH and mobile placements

Benefits

Increased Campaign Reach and Effectiveness Expands audience engagement and drives measurable business outcomes.

• Multi-channel activation increases reach by over 300% when combining mobile and DOOH
• Drives both online and in-store traffic

Data-Driven Optimization Enables rapid, evidence-based decision-making.

• Real-time analytics and AI-driven insights
• Continuous performance improvement through A/B testing

Enhanced Local and National Impact Supports both broad and highly localized campaigns.

• Predictive targeting for high-potential commerce areas
• Customizable strategies for different markets