Act! Marketing is a comprehensive CRM and email marketing platform designed to help businesses streamline their marketing efforts and manage customer relationships efficiently. It combines powerful email marketing tools with CRM capabilities, enabling users to design, send, and track impactful email campaigns, automate marketing workflows, and gain valuable insights into customer behavior. With features like AI writing assistance, turnkey campaigns, and advanced lead scoring, Act! Marketing ensures that businesses can engage their audience effectively and drive growth.

Features

• Email Marketing: Design and send professional email communications using over 170 sample templates or custom-tailored templates with a drag-and-drop editor. Track email performance metrics such as opens, clicks, and bounces, and link individual results to recipient contact records.
• Email Marketing Plus: Automate response-driven nurture campaigns with built-in activity triggers and AI writing assistance. Deploy custom landing pages, forms, surveys, and newsletters to capture leads and engage customers.
• Marketing Automation: Fuse sales and marketing efforts with automated workflows that turn digital engagement into prioritized sales activities. Features include A/B testing, asset tracking, website activity tracking, and progressive profiling.
• Lead Management & Scoring: Score leads based on engagement with emails, forms, and surveys, and automatically create and assign follow-up activities.
• Event Marketing: Manage and track event-related marketing activities to maximize engagement and attendance.
• Website Activity Tracking: Analyze customer behavior on your website to identify best-performing messaging and marketing assets.

Benefits

• Enhanced Engagement: Drive customer engagement with targeted email campaigns and automated marketing workflows.
• Improved Productivity: Streamline marketing and sales processes with integrated tools and automation features.
• Valuable Insights: Gain real-time insights into email performance and customer behavior to refine marketing strategies.
• Cost-Effective Solution: Affordable pricing makes Act! Marketing accessible to businesses of all sizes.
• Expert Support: Access to a library of self-service digital assets, training guides, and a dedicated Customer Success team for setup and best practices.
• GDPR Compliance: Tools for managing opt-outs, spam analysis, and GDPR compliance ensure your email communications are compliant and effective.