Your Central Hub for Brand Assets

Simplify how you organize, access, and activate all of your brand, marketing, and product content – from one place to every channel.

Looking for Widen DAM? You Found It.

Acquia acquired Widen in 2021 and rebranded the Widen Collective as Acquia DAM. It’s powerful and flexible, right out of the box, just as it has been for the past 20 years. We’re still innovating and pushing the boundaries of how a DAM helps marketing, sales, and e-commerce teams find what they need, coordinate content-related workflows, and publish up-to-date content.

Acquia DAM Makes Everything Easier

Finally, Marketing Assets in the Right Place

Use your best assets in marketing campaigns, product launches, and content marketing programs.

API-Connected Digital Asset Management

Publish the latest version of assets and product information across websites, sales enablement tools, e-commerce sites, and more.

The Freedom To Create

Give self-service access to assets across your organization.

Be a DAM Smart Ass-et

Reveal when, where, how, and who is using your content. Use Acquia DAM Insights to save costs, steer your marketing budget, and justify your investment in DAM technology.

AI-Powered DAM Workflows

Use AI in your DAM system to automate cataloging tasks, boost content discovery, streamline workflows, and get more out of your content.

Acquia DAM Has Endless Benefits

• Consistent Brand Identity: Empower your social, web, event, and sales teams with brand guidelines and approved assets.
• Confidence in Your Content: Use versioning, metadata, and rights management to ensure the right asset is used in the right format, every time.
• Launch Products Faster: Create a single view of product assets and information.
• Integrate Your Technology: Connect your brand assets, metadata, embed codes, and previews anywhere online.
• Transform and Reuse Content: Convert images, videos, and audio files to other formats on the fly.
• Publish Up-to-Date Assets: Keep track of asset versions. Plus, update once and deploy those changes across all share and embed links.
• Optimize Workflows: Track content through every development stage so teams know what to expect, when to deploy, and best uses.
• Clean Up Busywork: Help creators get into a flow and get clear feedback without worrying about version control and email triage.
• Reuse Your Best Content: Empower designers with access to working files to pull layers from existing assets to use in new ways.
• Track Performance: See asset usage for specific campaigns or asset types to inform content decisions.
• Cut Costs: Identify underutilized, expensive content to trim costs and adjust your marketing strategy.
• Monitor System Usage: Understand who uses your DAM system, how they use it, and what they are looking for.