Customer Data All in One Place

Unify customer data from multiple sources into a single, persistent customer ID. Equip cross-functional teams with machine learning insights, powering 1:1 segmentation at scale.

Unify, Analyze, and Orchestrate Data

Evolve your marketing strategies and elevate customer experiences with centralized data that delivers impactful insights.

Give Your Customers the Experiences They Want

Turn Customers Into Loyalists for Life

Use behavioral insights to build seamless experiences across multiple channels.

Get a 360° Customer View

A better customer data picture improves personalization, giving your marketing strategy and decisions sharper focus.

Enable Proper Data Analysis

Give your whole organization universal data access to empower proper analyses at individual and aggregate levels.

Acquia CDP Has Endless Benefits

Deliver Personalized Customer Experiences

Utilize predictive models to craft individualized content based on behavioral data.

Create Laser Precise Customer Segments

Use persona models that create customer segments based on a vast variable pool.

Uncover New Revenue Opportunities

Deploy recommendation models to determine next best actions for customer segments and individual customers.

Improve Data Control

Centralize data control for greater efficiency, governance, and security.

Reduce Operational Inefficiencies

Drive coordinated engagement from a single platform to create and deploy campaigns across your organization.

Deliver GDPR Compliance

Self-Service Data Erasure improves compliance with GDPR, CCPA, and other data privacy requirements.

Accelerate Time-to-Market

Reduce reliance on IT or external teams and speed up campaign build time.

Destroy Internal Silos

Provide accessible data visualization to quickly determine resource allocation across the customer journey.

Provide a Single Source of Truth

Establish an open and centralized infrastructure to unify data and create 360° customer profiles.