AC Partner Marketplace is a Salesforce-native partner relationship management (PRM) solution designed for Experience Cloud. It enables organizations to create a centralized, customizable partner directory and marketplace, streamline partner collaboration, manage leads, and facilitate direct customer-partner engagement within their Salesforce environment.

Key Features

Partner Directory and Marketplace Centralized listing and discovery of partners, apps, and solutions.

• Publish partner profiles and offerings
• Enable customers to search, filter, and sort partners by location, industry, rating, and more

Customizable Filtering and Sorting Advanced and dynamic filtering options for partner listings.

• Filter by location, industry, partner level, and custom fields
• Sort by rating, alphabetical order, or custom criteria

Ratings and Reviews Support for customer feedback on partner solutions and services.

• Users can rate partners (1–5 stars) and leave reviews
• Reviews are visible to other users for informed decision-making

Lead Generation Integrated lead capture and management.

• “Contact Partner” form creates leads directly in Salesforce
• Partners manage leads within their own Salesforce accounts

Google Maps Integration Visual partner location mapping.

• Display partner locations on maps
• Search and filter by geographic area

Self-Service Partner Management Partners can manage and update their own profiles and offerings.

• Edit company information, branding, and app listings
• Manage leads and view analytics

Zones Support Organize partners and solutions into logical groupings.

• Create zones for industries, regions, or solution types
• Enhance navigation and discovery

Advanced Moderation Control and approve partner applications and listings.

• Application moderation workflows
• Customizable permissions and access control

Benefits

Expanded Ecosystem Grow and manage a robust partner network within Salesforce.

• Attract new partners and customers
• Increase channel sales and market reach

Streamlined Lead Generation Automate and centralize the lead capture process.

• Direct customer inquiries to partners
• Improve lead tracking and conversion

Enhanced Collaboration Facilitate seamless communication and engagement between partners and customers.

• Centralized platform for partner-customer interaction
• Ratings, reviews, and contact forms foster trust and engagement