ABM

A programmatic, healthcare-focused Account‑Based Marketing platform built to engage and influence high‑value institutional healthcare accounts and decision‑makers through personalized, intent‑driven digital messaging.

Features

• IP-based targeting across 100,000+ healthcare accounts such as hospitals, IDNs, academic centers, specialty pharmacies, care clinics, and long‑term care facilities
• 100 billion+ intent-based targeting signals that align with HCP search behaviour and reading patterns
• Buying-role targeting enabling creation of lists based on job titles—C-level, D-level, admin decision-makers—within target accounts
• Custom list targeting combining account-level data with intent signals for tightly focused audience segments
• Contextual engagement across 2,000+ specialist medical publishers using patented MeSH taxonomy to align messaging with real-time content

Capabilities

• Influence and engage key stakeholders and decision-makers within high-value accounts with high-impact, personalized brand messaging
• Maintain campaign scale while delivering individualized and contextually relevant messaging to each stakeholder
• Connect across major healthcare account types including hospitals, pharmacies, clinics, and academic centers
• Provide real-time measurement and analytics to monitor “account lift,” campaign performance, and optimise strategies
• Leverage intent-based profiling to detect when institutional buyers are actively researching or exhibiting interest

Benefits

• Drive stronger digital engagement and influence institutional decision-making at scale
• Foster deeper connections and build long-term trust with high-value healthcare accounts
• Improve campaign efficiency through precision audience segmentation and delivery
• Achieve measurable outcomes and ROI with granular insights and data-driven optimisation
• Uncover and activate institutional buyers who are researching relevant therapies or solutions, enhancing reach to qualified prospects